Object Oriented Programming Using C++: An Introduction

Front Matter....Pages i-xviii
Introduction to the Finance and Marketing Interface....Pages 1-3
Front Matter....Pages 5-5
The Balance Sheet....Pages 7-14
The Cash Flow Statement and the Profit and Loss Account....Pages 15-20
The Matching Concept: Stock Valuation and Depreciation....Pages 21-30
Reconciliation of Financial Statements....Pages 31-36
Introduction to Spreadsheets: Calculations and Charts....Pages 37-49
Front Matter....Pages 53-53
Introduction to Ratio Analysis....Pages 55-57
Analysis of Asset Utilisation, Profitability and Performance....Pages 58-67
Returns to Investors....Pages 68-75
Analysis of Profit Pathways....Pages 76-84
Front Matter....Pages 89-89
Time Series Analysis....Pages 91-100
Using a Spreadsheet in Time Series Analysis....Pages 101-104
Short-term Forecasting....Pages 105-111
Forecasting Using Relationships Between Variables....Pages 112-117
Regression....Pages 118-123
Linear Regression on the Spreadsheet....Pages 124-129
Multiple Regression....Pages 130-134
Front Matter....Pages 139-139
Introduction to Costing Systems....Pages 141-150
Budgeting....Pages 151-158
Budgetary Control....Pages 159-166
Front Matter....Pages 171-171
Introduction to Decision-making....Pages 173-176
Introduction to Break-even Analysis....Pages 177-183
Sensitivity Analysis for Break-even Analysis....Pages 184-191
Short-term Decision-making....Pages 192-196
Pricing Decisions....Pages 197-202
Making Long-term Investment Decisions....Pages 203-211
Decision-making Under Risk....Pages 212-217
Long-term Decision-making on the Spreadsheet and Sensitivity Analysis....Pages 218-226
Back Matter....Pages 231-299