When Business Meets Culture: Ideas and Experiences for Mutual Profit

Front Matter....Pages i-xiv
Introduction: A Business Point of View....Pages 1-9
Front Matter....Pages 11-11
The Solomon R. Guggenheim Foundation....Pages 13-26
Marketing the Arts....Pages 27-46
Front Matter....Pages 47-47
Museo Nacional del Prado....Pages 49-62
Designing a Strategy....Pages 63-82
Gran Teatre del Liceu: Rising from the Ashes....Pages 83-101
The Financial Function in Cultural Institutions....Pages 102-110
Front Matter....Pages 111-111
Tate: Reinventing Operations to Become a Different Type of Company....Pages 113-128
Reinventing Operations....Pages 129-143
The Musée de La Cassette....Pages 144-150
Javier López-Gil Antoñanzas: Art Lover....Pages 151-162
A Practical Approach to the Design of Visit Systems: Application to the Musée de La Cassette....Pages 163-181
The ‘la Caixa’ Foundation: Art exhibitions....Pages 182-190
A Service Perspective of Cultural Entities and Their Customers....Pages 191-211
Front Matter....Pages 213-213
Jesús López Cobos: Managing Artists....Pages 215-225
Valentín Fuster: Manager and Researcher....Pages 226-233
Managing Talent....Pages 234-243
Fundación del Teatro Lírico: Teatro Real....Pages 244-259
Insights from the World of Culture....Pages 260-272
Fifteen Challenges for the Cultural Sector....Pages 273-278
Back Matter....Pages 279-290