Childhood and Consumer Culture

Front Matter....Pages i-xiii
Introduction....Pages 1-14
Front Matter....Pages 15-15
Valves of Adult Desire: The Regulation and Incitement of Children’s Consumption....Pages 17-30
Proper Toys for Proper Children: A Case Study of the Norwegian Company A/S Riktige Leker (Proper Toys)....Pages 31-45
The Books That Sing: The Marketing of Children’s Phonograph Records, 1890–1930....Pages 46-60
Front Matter....Pages 61-61
Commercial Enculturation: Moving Beyond Consumer Socialization....Pages 63-79
Subjectivities of the Child Consumer: Beings and Becomings....Pages 80-93
Researching Things, Objects and Gendered Consumption in Childhood Studies....Pages 94-109
Front Matter....Pages 111-111
Children’s Virtual Worlds: The Latest Commercialization of Children’s Culture....Pages 113-129
Creating Long-lasting Brand Loyalty — or a Passing “Craze”?: Lessons from a “Child Classic” in Norway....Pages 130-145
The Cute, the Spectacle and the Practical: Narratives of New Parents and Babies at The Baby Show....Pages 146-160
Front Matter....Pages 161-161
The Stuff at Mom’s House and the Stuff at Dad’s House: The Material Consumption of Divorce for Adolescents....Pages 163-177
The Dao of Consumer Socialization: Raising Children in the Chinese Consumer Revolution....Pages 178-193
“Those Who Have Less Want More. But Does it Make Them Feel Bad?”: Deprivation, Materialism and Self-Esteem in Childhood....Pages 194-208
Front Matter....Pages 209-209
Branded Selves: How Children Relate to Marketing on a Social Network Site....Pages 211-227
“Hello — We’re Only in the Fifth Grade!!”: Children’s Rights, Inter-generationality and Constructions of Gender in Public Discourses About Childhood....Pages 228-243
“One Meets Through Clothing”: The Role of Fashion in the Identity Formation of Former Soviet Union Immigrant Youth in Israel....Pages 244-258
Back Matter....Pages 259-266